Cam Newton has never had his marketability questioned before. The newest gatorade advertisement that recently went public should get a lot of airtime this year, and Ace Boogie is at the center of it.
Newton has followed the script to the letter on how to be a successful NFL player over his first three seasons. As he enters year four, he looks primed to elevate his game and brand to the next level. His on-field production has matured as he has strung together three incredible seasons chocked full of record breaking stats.
Being signed to such prestigious campaigns as Gatorade, Under Armour and L’ Oreal, Newton’s newest promotion for Gatorade looks like it could hit viral status very quickly. In this advertisement, he is able to bridge the energy sports drink’s “hard work” approach with a burst of humor that you can’t help but laugh at.
Much like his composure on the sidelines, Cam is able to bring his youthful energy to this commercial while still maintaining Gatorade’s brand appeal.
Regardless of the Marketing 101 lesson, Newton’s newest Gatorade ad cracks me up and we should see a lot of it being run throughout the fall and winter in the Carolinas. With the peak of sports season approaching, Gatorade will have lots of spots nationwide and Cam Newton will be a major part of it.