Carolina Panthers: Selling the team culture to free agents

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CHARLOTTE, NORTH CAROLINA – DECEMBER 15: Carolina Panthers helmets are seen prior to the game against Seattle Seahawks at Bank of America Stadium on December 15, 2019 in Charlotte, North Carolina. (Photo by Grant Halverson/Getty Images)

The Panthers move into an exciting period of time with a draft pick and low power ranking. Makes sense for a team who didn’t make the playoffs and finished the season last in their division. The Panthers have a dilemma of being one of the weird kids on the playground that no one wants to play with.

Last offseason the Panthers successfully closed the likes of Tre Boston and Bruce Irvin, but this time it will be more difficult. With a new coaching staff, an array of leadership positions open, and a whole lot to gain in their own division, the Panthers will need to make a few splashes during free agency this year.

The free agency period will be a tough for a team coming off of a second losing season, but as with any other business franchise it’s not about what they’re selling, it’s about how they sell it. The Panthers cannot tout the prerogative of being a contender, but there are other facets of the team that make them attractive.

Beauty is in the eyes of the beholder. The Panthers won’t get all of the attention, but they’ll manage to turn some heads in their direction over the next few months.

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