Why the Carolina Panthers social media team is NFL’s best by far

Dean Jones
(Photo by Streeter Lecka/Getty Images) Carolina Panthers statue
(Photo by Streeter Lecka/Getty Images) Carolina Panthers statue /

While there is some work to do on the field where the Carolina Panthers are concerned, their social media team is already the NFL’s best by a considerable margin.

It might take a little bit of time for the Carolina Panthers to become a leading contender for a Super Bowl. This is going to be a critical campaign for Matt Rhule and his talented young roster, who have the chance to make some noise providing everything clicks into place right away.

Carolina’s social media team is already there.

They are the benchmark that every other team in the league aspires to and have been for some time. The creativity, willingness to engage with fans and their fearless nature when it comes to going against the grain is something that really sets them apart, with the 2021 schedule release video another shining example of what’s transpiring behind the scenes in Carolina.

Topping what the Panthers have produced in the past was no small task.

But they managed to knock it out of the park once again.

Carolina Panthers’ schedule release video was outstanding.

I mean, it’s got everything.

Contributions from players, leading figures within the organization, and even billionaire owner David Tepper fetching the coffee. Not only this, but media personalities such as Mike Wilbon, Tony Kornheiser, and Ian Rappaport also featured on the video, which is currently over 360,000 views on Twitter and counting.

How do you follow something like this up?

By fitting the schedule around Adam Sandler fits, obviously.

This is just a small sample of what the Panthers bring every day on social media channels. In a way, they are visionaries when it comes to producing content that instantly grabs attention and they’re not afraid to have a little fun in the process.

As a mentor of mine once said.

"“If you’re not having fun with social media, you’re doing it wrong.”"

Another fine example of work is the Sam Darnold hype video following his trade from the New York Jets, which got even the staunchest hater believing Carolina might finally have their answer at quarterback.

Even if it was for a brief moment.

This is all part of the service, obviously. But there isn’t a team in the league that does it any better than the Panthers.

Their constant dialogue with fans makes them feel part of the process, which is what it’s all about at the end of the day and is reflected by a combined Facebook and Twitter following that now stands at over 5.2 million.

If the Panthers as half as successful in 2021 as their social media team is away from the gridiron, this is going to be a fun team to watch. They have kept spirits high despite some obvious difficult times over the last few seasons, but considering the structure now in place within the front office, good times might not be too far away.

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We cannot wait for what’s to come on and off the field in 2021.